Sven Lubek

Founding Partner Impact+

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A seasoned ad tech expert with unrivalled knowledge of performance marketing, Sven Lubek is passionate about creating technology and tech-driven mobile marketing solutions.

Sven is a serial entrepreneur, having founded over 25 companies — including WeQ, Browsergames, Sven Lubek's the ADEX, — across 15 different industries, with a range of these firms benefiting from extremely high profits. He has acquired over 20 years of experience in building and leading high-performance digital and mobile marketing companies. Thanks to his business acumen, Sven has also secured partnerships with over 20 different associates who cooperated or helped finance a range of ventures, with the likes of ProSiebenSat.1 Media SE, Axel Springer and Burda.

His career highlights include: developing one of the largest German internet domain portfolios and digital marketplaces, which led to a number of successful exits with digital companies. One of his enterprises,, was acquired by the European mass media company ProSiebenSat.1 Media SE, and three of Lubek's other ventures were also funded by the media giant. He also co-founded the ADEX, one of the leading decentralized ad serving networks.

Passionate about working with and coaching fellow entrepreneurs, he is a mentor at the Founders Institute and Sven Lubek also sits on the Board of Directors of ProvenExpert, an online platform for qualified customer feedback and review aggregation in the DACH region.

A former Chairman and CEO of WeQ, Sven Lubek applied his leadership experience to help shape and drive top-notch strategies, innovation and processes revolving around growth.

Today as one of the three partners at Impact Plus Ventures Sven Lubek builds business cases that have impact in their DNA – right from the start. Impact Plus Ventures offer start-ups the perfect ecosystem for growth and profitability: curiosity and network, capital and knowledge.

Latest releases:
Building stuff that matters | Berliner Digital-Experten gründen Impact Plus Ventures
Horizont: WeQ konzentriert sich auf Influencer Marketing
Köpfe der Mobilbranche: Sven Lubek von WeQ.
Das sind die Geheimrezepte wirklich erfolgreicher Mobile-Marketing-Kampagnen
AiThority Interview Series With Sven Lubek on artificial intelligence in marketing
WeQ SHIELD is Unveiled Taking AI and Machine Learning to the Next Level in the Fight Against Mobile Advertising Fraud